Issue 2: April 2009 Smart Art with a Heart

Arista Organizes for the Future

Sandy Boesenberg (pictured right) has been elevated from her position as Arista director of account services to vice president. Arista President Ed Armstrong said "the move rewards Sandy's dedication to the company and desire to help us move forward into new marketplaces and develop new services. Sandy joined Arista in 2006. Arista also announces that Grace Wanzer has been promoted to full-time designer and will direct Arista's internship program. To read the full press release, click here:

Client Spotlight: Arista - produced Stero catalog, spec sheets debut at trade show

California-based Stero, a manufacturer of commercial dishwashing equipment, once again turned to Arista to produce its product catalog and new product spec sheets. These materials were rolled-out at National Association of Food Equipment Manufacturers trade show in February. Stero is a long-time Arista client, the partnership has produced numerous catalogs, sell sheets, advertisements as well as the company's information-rich Web site, www.stero.com

Client Spotlight: Arista assists Oceana efforts to save marine creatures from oil contamination

Horrific as this scene may appear, it's the reality of the Arista-designed Oceana report "Toxic Legecy." The report details the consequences of oil spills on marine life and the changes that could be made to eliminate these disasters.

The report was released at a congressional hearing on March 24, the 20th anniversary of the Valdez disaster. A copy of the report and additional background on Oceana's efforts can be found here.

Take the Cussing out of
Cus-tomer Service!

Is your customer service leaving customers cussing? In his latest "Simply Put" column, Arista President Ed Armstrong offers advice on a thorny issue that needs extra attention in these troubled economic times.

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Welcome Aboard

Arista is proud to announce that Mid Atlantic Air, Inc. has joined our family of clients. We will be doing significant work related to the now Timonium-based commercial HVAC and plumbing company's relocation and rebranding. This work includes the creation of a new logo (seen above), launching a Web site and helping to position the company as a premier provider of healthy, energy efficient building systems.

Supporting Local Arts

As part of Arista's ongoing support of the arts in our community, we created a program ad for the Baltimore Ballet's presentation of "Les Sylphides" and "Salome's Daughters" performed at the Baltmore Museum of Art in February. The art was very well received and features a pair of dancers with a rose motif leaping together to form a heart--a metaphor for Arista's tagline, "Smart Art, with a Heart."

To view an enlargement of the ad, click here and please visit the ballet's Web site to learn how you too can support this "company with an attitude."